TAQDEER
ALITURA
ABOUT US
Taqdeer Alitura is a streetwear label that stands for inclusion and equality by seamlessly bridging the unacquainted. The words Taqdeer, an Arabic word for appreciation or a Kazakh word for destiny, and Alitura, a Latin word for sustenance and a reminder of the interconnectedness of nature, together could roughly translate to naturally destined or appreciation for nature. The name hints at the mission and philosophy of the brand; to reinvent Middle Eastern fashion by creating a culture of love for what was and where it has taken us. This push, in the brand's beginnings and for as long as possible, will, as the name suggests, leverage Arabic culture, an appreciation for nature, and contemporary western fashion as placeholders in the marriage it promises to deliver on.